THE SKILLS
Showing men they have all the skills to close the gender pay gap.
Client
Unequal Pay Day
One of the major causes of the gender pay gap is the unequal distribution of household tasks within the couple, with men often doing less than women. When asked about it, the most common excuse for men to avoid these tasks is "I don't know how to do these things ». Well, good news for them: many of these tasks require the same skills they already master.
CREDITS
CEO Jens Mortier
ECD Joost Berends
Brand Director Philippe De Ceuster
Creatives Nils Ides, Geoffrey Masse
Social creatives Ella Van Cappellen, Tine Van Daele
Strategy Maaike De Wae
Head of Production Charlotte Coddens
Account Manager Lise Vanaverbeke
PR Manager Hanne Polé
DTP Vito Latorrata
Production Czar.be
Director Jeroen Mol
Executive Producer Eurydice Gysel
Producer Maarten De Sutter
DOP & Photography Maxime Desmet
Editor Jeroen Mol, Jef Neefs
Grading Tom Mulder
Post Producer Bieke De Keersmaecker
Sound Effect & Mix Sonhouse